Our Story

Radical Softness,
Slowly Made.

Avelon was born from a desire for beauty that feels like a gentle pause — clean formulations, enduring materials, and objects made to be kept.

founder

Founded in 2020

What began as a small batch of clean lip oils made in a brooklyn apartment has grown into a quiet collection of cosmetics, jewelry, and accessories. Our founder, elara voss, envisioned a brand that prioritizes integrity over trends — where every product serves a purpose and brings a moment of calm.

We work directly with small-batch producers and ethical workshops who share our commitment to craftsmanship and sustainability. No mass production, no greenwashing — just honest, beautiful goods.

What We Stand For

🌿

clean ingredients

We never use parabens, sulfates, phthalates, or synthetic fragrances. Our formulas are as gentle on your skin as they are on the planet.

✨

timeless design

We create pieces meant to outlast seasons — in both style and quality. No fast fashion, no disposable trends.

🤝

ethical making

We partner with artisans and workshops that ensure fair wages, safe conditions, and small-batch care. Transparency is our baseline.

5k+
happy customers
15+
small-batch partners
100%
carbon neutral shipping
4.9
customer rating

Our Pledge

We offset all shipping emissions, use recycled packaging, and donate 1% of sales to environmental restoration. Every alova purchase helps heal the planet.